It is a true symbol of winter of Gujo performed at the coldest season.
*Carried out on January 20 and February 7.
About Koinobori (Wikipedia)
Koinobori (鯉幟), meaning “carp streamer” in Japanese, are carp-shaped wind socks traditionally flown in Japan to celebrate Tango no Sekku (端午の節句?), a traditional calendrical event which is now designated a national holiday; Children’s Day. These wind socks are made by drawing carp patterns on paper, cloth or other nonwoven fabric. They are then allowed to flutter in the wind. They are also known as satsuki-nobori (皐幟).
Children’s Day takes place on May 5. Landscapes across Japan are decorated with koinobori from April to early May, in honor of sons and in the hope that they will grow up healthy and strong.