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UKIYO-E AND ADVERTISEMENTS

Ukiyoe-Hanga is now appreciated as a work of art, but in the Edo era, it was also considered a form of commercial media. It was very common for scenery prints and Hanpon (literature of the day) to depict signs and Noren (shop curtains), as well as commercial products for the purpose of promotion.
In addition, after exports of tea leaves (tea) became popular with the opening of ports in the Bakumatsu era, labels for tea boxes (Chabako) using Ukiyoe-Hanga techniques were produced.
These labels were called Chabako-e (tea box design), but later called “Ranji” as they used English alphabets.
This exhibition will focus on scenery prints that had a lot of commercial value, even amongst most Ukiyoe-Hanga. The gradual changes in Chabako-e (Tea box design) will be introduced alongside the history of the tea export business.

Last updated: 22 March, 2017

4 April, 2017 - 11 June, 2017

9:00 am -5:00 pm

Elementary and Junior High Schook students 120 Yen/High School and University students 300 yen/Adults 510 yen

Shizuoka city Tokaido Hiroshige Museum of Art

297-1 Yui, Shimizu-ku Shizuoka City 421-3103

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