Sanrio celebrates its 60th anniversary in 2020. It is no exaggeration to say that the history of Sanrio, which produced more than 450 characters in 60 years, is the history of Japanese kawaii culture. The word “kawaii” is now a universal word. In this exhibition, we will unravel the history before the founding of Sanrio and delve into the origins and development of the cute culture that Japan has created from the perspective of Sanrio. Because it is the sender, it is an exhibition event that displays a lot of content that fans want to know, such as planning intentions and hardships that can be clarified, and also shows what kind of strategy Sanrio has built a fancy business as a company. increase.
Please see here for tickets.